Purpose
These personas capture three typical types of users forJumpUSA.com, an online sporting goods retailer. Each persona includes a scenario (also called a use case), which is a story that describes how the persona would complete a task or behave in a given situation.
Background
Personas are user archetypes, fictional individuals used to represent types of users. They humanize users and help create empathy for users.
Tools
Adobe Photoshop, Adobe InDesign, and Adobe Illustrator
Purpose
This project provides an evidence-based outline for what JumpUSA should consider when it updates its website. This report highlights the current website’s flaws and offers solutions and recommendations.
Background
JumpUSA.com sells a unique array of sports-specific training aids and exercise equipment. However, the site is hamstrung by a poor User Interface UI design. It does little to promote visitor confidence or perception of credibility.
Methods
Competitor analysis, personas and scenarios, interview structure and script, survey, card sorting, diary study structure, heuristic evaluation, and usability report.
Tools
Adobe Photoshop, Adobe InDesign, xSort and Screen Recorder.
Purpose
I created this journey map to represent every step a persona (or customer) takes when buying a mattress. The map includes his thoughts and emotions for each step in the process. Journey Maps help organizations empathize with their customers and provide them with direction, insight, and opportunities to improve customer experience. A well-constructed map can be a competitive advantage in customer experience.
Background
A customer journey map is a visual representation from the customer’s perspective of all his or her interactions with an organization, service, product or brand spanning time and across channels. It’s the visual narrative journey a persona takes to complete a task (e.g., buying a mattress).
Tools
Adobe Illustrator, Adobe InDesign, and Adobe Photoshop
Purpose
This project demonstrates three common ideation techniques: worst possible idea, brain dump, and sketch-storm. I applied a different technique to a different problem for a different smartphone application.
Background
Tools
Adobe Illustrator, Adobe InDesign, and Adobe Photoshop
