Purpose
Over six weeks, I challenged myself to create three brand identities for three fictitious companies occupying three different industries. The challenge was in going through every stage of the identity development process from consultation to delivery in a condensed time frame.
Background
A brand is the public perception of an organization and its products and services. A logo is the visual representation of a brand. I like to think of logos as the face of a brand. David Ogilvy, who coined the term brand, referred to logos or brandmark as “the personality of a brand.”
Tools
Adobe Illustrator, Adobe Photoshop, pencils, pen, and a scanner
Natty Man
Natty Man is a luxury men’s fashion label. It’s looking to promote an ideal. The label was created for men who need to be stylish but have a wry sense of humor. Natty Man wants its brand to represent style with a hint of attitude. The company focuses on a timeless, classic style. Its target audience is affluent professionals, executives, and managers aged 35 to 55. Download Logo Guide
Tricorn Brewing Co.
Tricorn Brewing CO. is a New England based brewery that specializes in Ales and Ciders made with a traditional 18th-century recipe. Tricorn wants to target connoisseurs and those who enjoy attending tastings. Its target audience is between 25 and 45 years old. Tricorn wants its brand to represent its colonial tradition, fun, and being a little rebellious. Download Logo Guide
Kathy’s Flowers
Kathy’s Flowers is a neighborhood florist looking to separate itself from its competitors. It’s a family-owned business that wants its customers to trust their neighborhood florist first for all of life’s occasions. Your neighbors know and understand your needs better than larger regional and national flower services. Download Logo Guide
