Content Strategy Report
This project is a high-level content strategy for a redesign of the town of New Glasgow’s website. The report is a roadmap that lays out how the town can achieve its goals. It includes research, recommends a new site structure and page layouts, provides metrics for evaluating the website, and offers tools to keep the site’s content on message.
New Glasgow is a picturesque small riverside town in northern Nova Scotia, Canada. The town wants its new site to provide an accessible, functional, and consistent user experience. The website caters to residents, tourists, businesses, and entrepreneurs. The town has three primary goals for its website:
- Provide residents with the information and services they need
- Promote tourism and commercial development
- Increase community engagement
Screaming Frog SEO Spider, Automatic Readability Checker, Adobe Photoshop, Adobe InDesign, and Adobe Illustrator