Michael Wright’s Content Strategy Portfolio

Content Strategy Report

Purpose

This project is a high-level content strategy for a redesign of the town of New Glasgow’s website. The report is a roadmap that lays out how the town can achieve its goals. It includes research, recommends a new site structure and page layouts, provides metrics for evaluating the website, and offers tools to keep the site’s content on message.

Background

New Glasgow is a picturesque small riverside town in northern Nova Scotia, Canada. The town wants its new site to provide an accessible, functional, and consistent user experience. The website caters to residents, tourists, businesses, and entrepreneurs. The town has three primary goals for its website:

Provide residents with the information and services they need
Promote tourism and commercial development
Increase community engagement

Tools

Screaming Frog SEO Spider, Automatic Readability Checker, Adobe Photoshop, Adobe InDesign, and Adobe Illustrator

(Click on image to enter project gallary)

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Blog Post

Untangling Definitions in the Content Field

Purpose

This blog post is my attempt at making sense of the often-overlapping definitions in the content field. I differentiate content marketing and content strategy.

Background

What is content marketing? How about content strategy? Where does one end and the other begin? No established consensus exists. The business community tends to simplify much of the content field, further clouding the definitions. Many assume that content creation is copywriting, and a content strategy is an editorial calendar. Neither is incorrect nor is either a full representation. Read this post to learn about definitions in the content field. Read Post